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CAPTURING CONTENT Level Ups!
Ignite XP
1XP!
2XP!
3XP!
Earners of this badge have completed an employer-led, real-world marketing challenge by capturing simple content (photo, video, or text) that follows a brief and basic brand guidance. Earners have checked content for clarity and accuracy; made simple improvements using feedback; and followed consent, privacy, and safe sharing rules. Earners have saved evidence of their work and reflected on what went well and what to try next.
Earning Criteria:
- Earner has created content that is clear, accurate, and on brand by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in content creation by creating simple content. They have gained awareness of branding and learnt about visual communication.
- Earner has worked ethically, with consent and appropriate boundaries by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in brand management by following basic rules for safe marketing. They have gained awareness of traditional media and learnt about social media.
- Earner has planned, delivered, and reviewed a small marketing activity by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in social media marketing by taking part in a simple marketing action. They have gained awareness of marketing and learnt about advertising.
- Earner has produced evidence of learning and progression by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in organisation, reflection, and trying again by collecting simple evidence and reflecting. They have gained awareness of interviews, personal strengths, transferable skills, and learnt about a curriculum vitae (CV).
- Earners of this badge have completed an employer-led, real-world marketing challenge by planning and capturing content for a specific audience and message; and following a brief and brand guidance. Earners have applied basic quality checks; edited or improved content using feedback; and used channels and tools safely. Earners have applied consent, boundaries, and privacy; contributed content to a simple campaign plan; and built a portfolio with reflection and next steps.
Earning Criteria:
- Earner has created content that is clear, accurate, and on brand by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in content development by applying content creation skills. They have gained awareness of content strategy and learnt about photography and video editing.
- Earner has worked ethically, with consent and appropriate boundaries by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in brand management by applying ethical practice. They have gained awareness of social media and learnt about social media campaigns.
- Earner has planned, delivered, and reviewed a small marketing activity by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in social media marketing by planning and reviewing a small campaign. They have gained awareness of content marketing and learnt about advertising.
- Earner has produced evidence of learning and progression by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in organising evidence, using feedback, and reflection by organising evidence and summarising learning. They have gained awareness of their progress, next steps, transferable skills, and learnt about interviews, curriculum vitae (CV), and application.
Earners of this badge have completed an employer-led, real-world marketing challenge by producing and refining content that is accurate, on brand, and fit for purpose across channels. Earners have evaluated content quality against a brief; improved work using feedback and evidence; and analysed digital risks and platform guidance. Earners have managed consent, privacy, and ethical dilemmas; contributed to a small campaign plan; and curated a progression-focused portfolio with reflection and next steps.
Earning Criteria:
- Earner has created content that is clear, accurate, and on brand by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in content maximisation by evaluating and improving content quality. They have gained awareness of brand management and learnt about content strategy.
- Earner has worked ethically, with consent and appropriate boundaries by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in crisis management by managing ethical dilemmas and compliance. They have gained awareness of brand management and learnt about media.
- Earner has planned, delivered, and reviewed a small marketing activity by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in marketing by coordinating and evaluating marketing activity. They have gained awareness of global marketing and learnt about business-to-business marketing.
- Earner has produced evidence of learning and progression by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in curriculum vitae (CV) writing, cover letter writing, job applications, and reflection by curating a progression-focussed portfolio. They have gained awareness of transferable skills, professionalism, and learnt about reflection, progress tracking, and interview skills.
Ascend XP
1XP!
2XP!
3XP!
Earners of this badge have completed an employer-led marketing challenge by creating simple content from a brief using clear words and basic layout, checking accuracy and appropriateness with support. They followed consent, privacy, and safe sharing rules, identified what not to share, and knew who to ask if unsure. They took part in a supported marketing action, described what was done and why, identified an improvement for next time, and provided evidence from at least two activities with a short reflection.
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Earning Criteria:
- Earner has created content that is clear, accurate, and on brand by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in content creation, visual communication, and copywriting by creating simple content. They have gained awareness of branding, brand management, and learnt about proofreading and editing.
- Earner has worked ethically, with consent and appropriate boundaries by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in social media marketing, content strategy, and crisis management, by following basic rules for safe marketing. They have gained awareness of social media, traditional media, and learnt about persuasive writing and proofreading.
- Earner has planned, delivered, and reviewed a small marketing activity by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in event planning, event management, and social media campaigns by taking part in a simple marketing action. They have gained awareness of marketing, consumer marketing, and learnt about content marketing and content maximisation.
- Earner has produced evidence of learning and progression by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in organisation, reflection, and trying again by collecting simple evidence and reflecting. They have gained awareness of interviews, personal strengths, transferable skills, and learnt about a curriculum vitae (CV)
- Earners of this badge have completed an employer-led marketing challenge by producing content that followed a brief and basic brand guidance, using images and design choices appropriately to keep it clear, accurate, and on brand. They explained why consent and privacy matter, followed agreed guidance, and used the correct route to respond to concerns. They planned and delivered a small activity with tasks and timescales, gathered simple feedback or results, improved content using feedback, reviewed outcomes, and built a simple portfolio with reflection and an updated progression plan.
Earning Criteria:
- Earner has understood the marketing purpose, audience, and message by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in content strategy, storytelling, and brand management by understanding audience needs and messaging. They have gained awareness of branding, consumer marketing, and learnt persuasive writing and copywriting.
- Earner has used channels and digital tools safely and effectively by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in social media marketing, email marketing, (including YouTube) by using channels appropriately. They have gained awareness of new media, traditional media, and learnt content creation and content maximisation.
- Earner has planned, delivered, and reviewed a small marketing activity by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in social media campaigns, content marketing, and event management by planning and reviewing a small campaign. They have gained awareness of global marketing, advertising, and learnt about Google Analytics and Google Ads.
- Earner has produced evidence of learning and progression by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in organising evidence, using feedback, and reflection by organising evidence and summarising learning. They have gained awareness of their progress, next steps, transferable skills, and learnt about interviews, curriculum vitae (CV), and applications.
- Earners of this badge have completed an employer-led marketing challenge by evaluating content for clarity, accessibility, and impact, and applying editing and quality checks for accuracy, compliance, and appropriate public communication. They evaluated ethical dilemmas, applied compliance thinking (consent records, accessibility), and proposed safe, inclusive practice with reasonable adjustments. They used evidence and simple data to justify priorities, coordinated others and communicated with stakeholders, produced and justified improved content versions, evaluated outcomes with improvements, and curated a role-aligned portfolio evidencing development and next steps.
Earning Criteria:
- Earner has created content that is clear, accurate, and on brand by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in video editing, multimedia editing, and visual communication by evaluating and improving content quality. They have gained awareness of content strategy, content maximisation, and learnt about editing and proofreading.
- Earner has worked ethically, with consent and appropriate boundaries by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in crisis management, brand management, and publishing by managing ethical dilemmas and compliance. They have gained awareness of social media marketing, traditional media, and learnt about copywriting and persuasive writing.
- Earner has planned, delivered, and reviewed a small marketing activity by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in global marketing, event management, and social media campaigns by coordinating and evaluating marketing activity. They have gained awareness of traditional and digital marketing, consumer marketing, and learnt about content marketing and content strategy.
- Earner has produced evidence of learning and progression by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in curriculum vitae (CV) writing, cover letter writing, job applications, and reflection by curating a progression-focussed portfolio. They have gained awareness of transferable skills, professionalism, and learnt about reflection, progress tracking, and interview skills.