Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
STORYTELLER Level Ups!
Ignite XP
1XP!
2XP!
3XP!
- Earners of this badge have completed an employer-led, real-world marketing challenge by creating a simple story or message for a chosen audience, using a clear beginning, middle, and end. Earners have followed basic brand tone guidance; used inclusive and respectful language; checked content for accuracy and clarity; and made simple improvements using feedback. Earners have considered privacy, consent, and provided evidence and reflection.
Earning Criteria:
- Earner has understood marketing purpose, audience and message by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in marketing by identifying what marketing is and who it is for. They have gained awareness of consumer marketing and learnt about global marketing.
- Earner has created content that is clear, accurate, and on brand by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in storytelling by creating simple content. They have gained awareness of branding and learnt about persuasive writing.
- Earner has worked ethically, with consent and appropriate boundaries by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in crisis management by following basic rules for safe marketing. They have gained awareness of traditional media and learnt about social media.
- Earner has planned, delivered, and reviewed a small marketing activity by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in social media campaigns by taking part in a simple marketing action. They have gained awareness of content marketing and learnt about advertising.
- Earner has produced evidence of learning and progression by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in organisation, reflection, and trying again by collecting simple evidence and reflecting. They have gained awareness of interviews, personal strengths, transferable skills, and learnt about a curriculum vitae (CV)
- Earners of this badge have completed an employer-led, real-world marketing challenge by shaping a story and key messages to match an audience, purpose, and brand tone of voice. Earners have drafted and improved written or spoken content using feedback; adapted a story for different channels; and applied ethical practice, including privacy, representation, and consent. Earners have contributed story content to a small campaign plan and built a portfolio with reflection and next steps.
Earning Criteria:
- Earner has understood marketing purpose, audience and message by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in content strategy by understanding audience needs and messaging. They have gained awareness of brand management and learnt about storytelling.
- Earner has created content that is clear, accurate, and on brand by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in copywriting by applying content creation skills. They have gained awareness of branding and learnt about persuasive writing.
- Earner has worked ethically, with consent and appropriate boundaries by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in brand management by applying ethical practice. They have gained awareness of traditional and new media and learnt about crisis management.
- Earner has planned, delivered, and reviewed a small marketing activity by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in social media campaigns by planning and reviewing a small campaign. They have gained awareness of content marketing and learnt about content maximisation.
- Earner has produced evidence of learning and progression by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in organising evidence, using feedback, and reflection by organising evidence and summarising learning. They have gained awareness of their progress, next steps, transferable skills, and learnt about interviews, curriculum vitae (CV), and applications.
- Earners of this badge have completed an employer-led, real-world marketing challenge by analysing audience needs and brand strategy to develop messaging that is clear, inclusive, and on brand. Earners have evaluated and refined story content using evidence and feedback; adapted messaging across channels; and managed ethical and reputational risks, including consent, privacy, and representation. Earners have contributed to a small campaign activity, evaluated impact, and curated a progression-focused portfolio with reflection and next steps.
Earning Criteria:
- Earner has understood marketing purpose, audience and message by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in global marketing by analysing marketing strategy and purpose. They have gained awareness of brand management and learnt about content strategy.
- Earner has created content that is clear, accurate, and on brand by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in storyboarding by evaluating and improving content quality. They have gained awareness of art direction and learnt about visual communication.
- Earner has worked ethically, with consent and appropriate boundaries by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in crisis management by managing ethical dilemmas and compliance. They have gained awareness of brand management and learnt about media.
- Earner has planned, delivered, and reviewed a small marketing activity by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in content strategy by coordinating and evaluating marketing activity. They have gained awareness of content maximisation and learnt about content marketing.
- Earner has produced evidence of learning and progression by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in curriculum vitae (CV) writing, cover letter writing, job applications, and reflection by curating a progression-focussed portfolio. They have gained awareness of transferable skills, professionalism, and learnt about reflection, progress tracking, and interview skills.
Ascend XP
1XP!
2XP!
3XP!
- Earners of this badge have completed an employer-led marketing challenge by identifying a simple audience and key message and creating basic content using clear words and simple layout. They checked accuracy and appropriateness with support, followed consent, privacy, and safe sharing rules, and knew who to ask if unsure. They took part in a supported marketing action, described what was done and why, identified an improvement for next time, and provided evidence from at least two activities with a short reflection.
Earning Criteria:
- Earner has understood the marketing purpose, audience, and message by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in marketing, storytelling, and persuasive writing by identifying what marketing is and who it is for. They have gained awareness of branding, brand management, and learnt about copywriting and creative writing.
- Earner has created content that is clear, accurate, and on brand by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in content creation, visual communication, and copywriting by creating simple content. They have gained awareness of branding, logos, and learnt about proofreading and editing.
- Earner has worked ethically, with consent and appropriate boundaries by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in crisis management, publishing, and social media marketing by following basic rules for safe marketing. They have gained awareness of traditional and digital media, social media, and learnt about persuasive writing and proofreading.
- Earner has planned, delivered, and reviewed a small marketing activity by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in social media campaigns, event planning, and events by taking part in a simple marketing action. They have gained awareness of advertising, influencing, and learnt about content marketing and content maximisation.
- Earner has produced evidence of learning and progression by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in organisation, reflection, and trying again by collecting simple evidence and reflecting. They have gained awareness of interviews, personal strengths, transferable skills, and learnt about a curriculum vitae (CV).
Earners of this badge have completed an employer-led marketing challenge by creating messages and content that match audience needs and align with tone of voice, brand values, and a brief. They used images and design choices appropriately, followed brand or platform guidance, and explained why consent and privacy matter, using the correct route to respond to concerns. They planned and delivered a small activity with tasks and timescales, improved content using feedback, gathered simple results, reviewed outcomes, and built a simple portfolio with reflection and an updated progression plan.
- Earning Criteria:
- Earner has understood the marketing purpose, audience, and message by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in content strategy, storytelling, and brand management by understanding audience needs and messaging. They have gained awareness of branding, consumer marketing, and learnt about persuasive writing and copywriting.
- Earner has created content that is clear, accurate, and on brand by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in content development, multimedia design, and visual communication by applying content creation skills. They have gained awareness of brand management, branding, and learnt about editing and proofreading.
- Earner has worked ethically, with consent and appropriate boundaries by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in crisis management, publishing, and social media marketing by applying ethical practice. They have gained awareness of traditional and digital media, social media, and learnt about copywriting and persuasive writing.
- Earner has planned, delivered, and reviewed a small marketing activity by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in social media campaigns, content marketing, and event management by planning and reviewing a small campaign. They have gained awareness of marketing, advertising, and learnt content maximisation and content strategy.
- Earner has produced evidence of learning and progression by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in organising evidence, using feedback, and reflection by organising evidence and summarising learning. They have gained awareness of their progress, next steps, transferable skills, and learnt about interviews, curriculum vitae (CV), and applications.
Earners of this badge have completed an employer-led marketing challenge analysing how positioning and brand identity shape messaging and evaluating options for different audiences and contexts. They checked content for clarity, accessibility, impact, accuracy, and compliance, including consent records and accessibility. They proposed safe, inclusive practice with reasonable adjustments, justified priorities using evidence, produced improved content versions, coordinated others and communicated with stakeholders, evaluated outcomes using simple data and feedback, and curated a role-aligned portfolio evidencing development and next steps.
Earning Criteria:
- Earner has understood the marketing purpose, audience, and message by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in global marketing, brand management, and content strategy by analysing marketing strategy and positioning. They have gained awareness of branding, marketing, and learnt persuasive writing and copywriting.
- Earner has created content that is clear, accurate, and on brand by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in multimedia editing, video editing, and visual communication by evaluating and improving content quality. They have gained awareness of content strategy, content maximisation, and learnt editing and proofreading.
- Earner has worked ethically, with consent and appropriate boundaries by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in crisis management, brand management, and publishing by managing ethical dilemmas and compliance. They have gained awareness of social media marketing, traditional and digital media, and learnt about copywriting and persuasive writing.
- Earner has planned, delivered, and reviewed a small marketing activity by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in global marketing, event management, and social media campaigns by coordinating and evaluating marketing activity. They have gained awareness of advertising, business to consumer and business to business marketing, and learnt about content marketing and content strategy.
- Earner has produced evidence of learning and progression in marketing by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in critical analysis, evaluation, critical reflection, and professional development by curating a progression focused portfolio. They have gained awareness of career development, long term thinking, and meeting expectations, and learnt CV writing, interview skills, and the STAR method.