Public Relations

Public Relations Level Ups!

Ignite XP

1XP!

2XP!

3XP!

Earners of this badge have completed an employer-led, real-world communication challenge by creating a simple public message (such as an update, statement, or social post), with a clear purpose and audience. Earners have used clear words and a respectful tone; followed a basic online safety rule; and asked for help if worried. Earners have used listening behaviours; checked understanding by asking a question; stayed calm in a difficult moment; asked for support when needed; and provided evidence and reflection.

Earning Criteria:

Earner has communicated clearly and appropriately for the purpose and audience by completing an employer-led, real-world communication challenge. They have gained and demonstrated skills in communication by using simple communication for a clear purpose. They have gained awareness of public relations and learnt about communications.
Earner has listened actively and responded appropriately by completing an employer-led, real-world communication challenge. They have gained and demonstrated skills in listening by showing active listening. They have gained awareness of asking questions and learnt about critical listening.
Earner has communicated safely, ethically, and inclusively, by completing an employer-led, real-world communication challenge. They have gained and demonstrated skills in interpersonal communication by following basic safety and respect rules. They have gained awareness of body language and learnt about non-verbal communication.
Earner has handled difficult conversations and complaints professionally by completing an employer-led, real-world communication challenge. They have gained and demonstrated skills in conflict resolution by using calm and respectful communication. They have gained awareness of handling confrontation and learnt about discussion facilitation.

Earners of this badge have completed an employer-led, real-world communication challenge by creating a communications piece for a chosen audience, and adapting language, tone, or format. Earners have applied privacy and consent rules; used inclusive language and basic accessibility approaches; and used questions and summaries to clarify needs. Earners have responded to concerns using a simple complaint structure; recorded key details accurately; identified next steps and responsibilities; improved messages using feedback; and organised evidence into a portfolio with reflection and next steps.

Earning Criteria:

Earner has communicated clearly and appropriately for the purpose and audience by completing an employer-led, real-world communication challenge. They have gained and demonstrated skills in public relations by adapting communication for different audiences. They have gained awareness of audience engagement and learnt about audience development.
Earner has listened actively and responded appropriately by completing an employer-led, real-world communication challenge. They have gained and demonstrated skills in critical listening by using active listening to support good outcomes. They have gained awareness of asking questions and learnt about discussion.
Earner has communicated safely, ethically, and inclusively, by completing an employer-led, real-world communication challenge. They have gained and demonstrated skills in interpersonal skills by applying safe and inclusive communication. They have gained awareness of body language and learnt about non-verbal communication.
Earner has handled difficult conversations and complaints professionally by completing an employer-led, real-world communication challenge. They have gained and demonstrated skills in handling confrontation by responding to complaints or concerns. They have gained awareness of conflict resolution and learnt about discussion facilitation.

Earners of this badge have completed an employer-led, real-world communication challenge by analysing audience needs and constraints, and designing a communication approach that meets purpose and reputation needs. Earners have evaluated risks and ethical dilemmas (including harm and misinformation), and proposed safe, inclusive practice with adjustments. Earners have analysed a complaint scenario; used de-escalation and resolution approaches; and evaluated outcomes to improve practice. Earners have evaluated effectiveness using evidence and curated a role-aligned portfolio with reflection and next steps.

Earning Criteria:

Earner has communicated clearly and appropriately for the purpose and audience by completing an employer-led, real-world communication challenge. They have gained and demonstrated skills in public relations by planning and evaluating communication strategies. They have gained awareness of communications and learnt about audience development.
Earner has listened actively and responded appropriately by completing an employer-led, real-world communication challenge. They have gained and demonstrated skills in conflict resolution by managing complex listening and response situations. They have gained awareness of handling confrontation and learnt about discussion facilitation.
Earner has communicated safely, ethically, and inclusively, by completing an employer-led, real-world communication challenge. They have gained and demonstrated skills in public relations by managing risk and ethical dilemmas in communication. They have gained awareness of conflict resolution and learnt about critical listening.
Earner has handled difficult conversations and complaints professionally by completing an employer-led, real-world communication challenge. They have gained and demonstrated skills in handling confrontation by managing complex complaints and resolution. They have gained awareness of conflict resolution and learnt about discussion facilitation.
Earner has produced evidence of learning and progression by completing an employer-led, real-world communication challenge. They have gained and demonstrated skills in curriculum vitae (CV) writing, cover letter writing, job applications, and reflection by curating a progression-focussed portfolio. They have gained awareness of transferable skills, professionalism, and learnt about reflection, progress tracking, and interview skills.

Ascend XP

1XP!

2XP!

3XP!

Earners of this badge have completed an employer-led public relations challenge by sharing a simple message with a clear purpose using clear words and a respectful tone. They followed basic safe communication, including an online safety rule and knowing who to ask for help if worried, and practised staying calm in difficult moments. They used listening behaviours, checked understanding with simple questions, responded politely, asked for support when needed, and provided evidence from at least two activities with a short reflection.

Earning Criteria:

Earner has communicated clearly and appropriately for the purpose and audience by completing an employer-led, real-world communication challenge. They have gained and demonstrated skills in public relations, communication, and written communication by using simple communication for a clear purpose. They have gained awareness of audience engagement, receptive and expressive language, and learnt about writing and written English.
Earner has listened actively and responded appropriately by completing an employer-led, real-world communication challenge. They have gained and demonstrated skills in listening, critical listening, and asking questions by showing active listening. They have gained awareness of body language, non-verbal communication, and learnt about interpersonal skills and participating in a discussion.
Earner has communicated safely, ethically, and inclusively, by completing an employer-led, real-world communication challenge. They have gained and demonstrated skills in interpersonal skills, body language, and non-verbal communication by following basic safety and respect rules. They have gained awareness of handling confrontation, conflict resolution, and learnt about asking questions.
Earner has handled difficult conversations and complaints professionally by completing an employer-led, real-world communication challenge. They have gained and demonstrated skills in conflict resolution, handling confrontation, and interpersonal communication by using calm and respectful communication. They have gained awareness of persuasive communication, participating in a discussion, and learnt about asking questions and discussion facilitation.
Earner has produced evidence of learning and progression by completing an employer-led, real-world communication challenge. They have gained and demonstrated skills in organisation, reflection, and trying again by collecting simple evidence and reflecting. They have gained awareness of interviews, personal strengths, transferable skills, and learnt about a curriculum vitae (CV).

Earners of this badge have completed an employer-led public relations challenge by creating a message for a defined purpose and audience and adapting language, tone, or format to support understanding. They applied privacy and consent rules, used inclusive language and basic accessibility approaches, and used the correct route to respond to concerns. They used a simple structure to respond to a complaint, clarified needs with questions and summaries, responded to support positive outcomes, improved messages using feedback, recorded key details accurately, identified next steps and responsibilities, and built a simple portfolio with reflection and an updated progression plan.

Earning Criteria:

Earner has communicated clearly and appropriately for the purpose and audience by completing an employer-led, real-world communication challenge. They have gained and demonstrated skills in public relations, communications, and written communication by adapting communication for different audiences. They have gained awareness of audience development, audience engagement, and learnt about persuasive communication and written English.
Earner has listened actively and responded appropriately by completing an employer-led, real-world communication challenge. They have gained and demonstrated skills in critical listening, asking questions, and interpersonal skills by using active listening to support good outcomes. They have gained awareness of body language, non-verbal communication, and learnt about participating in a discussion and discussion facilitation.
Earner has communicated safely, ethically, and inclusively, by completing an employer-led, real-world communication challenge. They have gained and demonstrated skills in interpersonal communication, non-verbal communication, and interpersonal skills by applying safe and inclusive communication. They have gained awareness of handling confrontation, conflict resolution, and learnt about receptive and expressive language and written communication.
Earner has handled difficult conversations and complaints professionally by completing an employer-led, real-world communication challenge. They have gained and demonstrated skills in conflict resolution, handling confrontation, and interpersonal communication by responding to complaints or concerns. They have gained awareness of persuasive communication, audience engagement, and learnt about asking questions and discussion facilitation.
Earner has produced evidence of learning and progression by completing an employer-led, real-world communication challenge. They have gained and demonstrated skills in organising evidence, using feedback, and reflection by organising evidence and summarising learning. They have gained awareness of their progress, next steps, transferable skills, and learnt about interviews, curriculum vitae (CV), and applications.

Earners of this badge have completed an employer-led public relations challenge by analysing audience needs and constraints and designing an approach that meets purpose and audience needs. They evaluated communication risks (including online) and ethical dilemmas (fairness, harm, misinformation), proposing safe, inclusive practice with reasonable adjustments. They analysed complaint scenarios to identify risks and priorities, used de-escalation and resolution approaches, applied structured listening, managed ambiguity or disagreement professionally, evaluated outcomes using evidence with improvements, reflected on learning, and curated a role-aligned portfolio evidencing development over time and next steps.

Earning Criteria:

Earner has communicated clearly and appropriately for the purpose and audience by completing an employer-led, real-world communication challenge. They have gained and demonstrated skills in public relations, communications, and persuasive communication by planning and evaluating communication strategies. They have gained awareness of audience development, public relations, and learnt about persuasive speaking and debating.
Earner has listened actively and responded appropriately by completing an employer-led, real-world communication challenge. They have gained and demonstrated skills in critical listening, conflict resolution, and handling confrontation by managing complex listening and response situations. They have gained awareness of interpersonal communication, body language, and learnt about discussion facilitation and asking questions.
Earner has communicated safely, ethically, and inclusively, by completing an employer-led, real-world communication challenge. They have gained and demonstrated skills in interpersonal communication, non-verbal communication, and interpersonal skills by managing risk and ethical dilemmas in communication. They have gained awareness of handling confrontation, conflict resolution, and learnt about receptive and expressive language and written communication.
Earner has handled difficult conversations and complaints professionally by completing an employer-led, real-world communication challenge. They have gained and demonstrated skills in conflict resolution, handling confrontation, and interpersonal communication by managing complex complaints and resolution. They have gained awareness of persuasive communication, audience engagement, and learnt about discussion facilitation and asking questions.
Earner has produced evidence of learning and progression by completing an employer-led, real-world communication challenge. They have gained and demonstrated skills in curriculum vitae (CV) writing, cover letter writing, job applications, and reflection by curating a progression-focussed portfolio. They have gained awareness of transferable skills, professionalism, and learnt about reflection, progress tracking, and interview skills.