DIGITAL MARKETING

DIGITAL MARKETING Level Ups!

Ignite XP

1XP!

2XP!

3XP!

Earners of this badge have completed an employer-led, real-world marketing challenge by choosing a suitable digital channel for a simple goal and audience, and shared content safely. Earners have followed basic platform guidance; used digital tools appropriately; and applied consent, privacy, and safe boundaries. Earners have taken part in a small marketing activity, checked simple results using feedback or basic measures; and provided evidence and reflection.

Earning Criteria:

Earner has understood marketing purpose, audience and message by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in marketing by identifying what marketing is and who it is for. They have gained awareness of consumer marketing and learnt about global marketing.
Earner has used channels and digital tools safely and effectively by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in social media marketing by using basic digital tools safely. They have gained awareness of social media and learnt about YouTube (or alternative video platforms).
Earner has planned, delivered, and reviewed a small marketing activity by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in social media campaigns by taking part in a simple marketing action. They have gained awareness of content marketing and learnt about advertising.
Earner has produced evidence of learning and progression by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in organisation, reflection, and trying again by collecting simple evidence and reflecting. They have gained awareness of interviews, personal strengths, transferable skills, and learnt about a curriculum vitae (CV).

Earners of this badge have completed an employer-led, real-world marketing challenge by selecting channels to match an audience, message, and goal; adapting content for each platform. Earners have followed platform guidance and safe practice; applied consent and reputational thinking; delivered a small marketing activity; and reviewed outcomes using simple data and feedback to improve. Earners have built a portfolio with reflection and next steps.

Earning Criteria:

Earner has understood marketing purpose, audience and message by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in content strategy by understanding audience needs and messaging. They have gained awareness of consumer marketing and learnt about storytelling.
Earner has used channels and digital tools safely and effectively by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in social media marketing by using channels appropriately. They have gained awareness of social media and learnt about google ads (or alternative digital advertising services).
Earner has planned, delivered, and reviewed a small marketing activity by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in social media campaigns by planning and reviewing a small campaign. They have gained awareness of content marketing and learnt about content maximisation.
Earner has produced evidence of learning and progression by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in organising evidence, using feedback, and reflection by organising evidence and summarising learning. They have gained awareness of their progress, next steps, transferable skills, and learnt about interviews, curriculum vitae (CV), and applications

Earners of this badge have completed an employer-led, real-world marketing challenge by analysing channel choice, platform guidance, and digital risks to deliver a small campaign activity safely and effectively. Earners have adapted and improved on-brand content using evidence and feedback; applied consent, privacy, and ethical judgement; and evaluated outcomes using data and stakeholder feedback to justify improvements. Earners have curated a progression-focused portfolio with reflection and next steps.

Earning Criteria:

Earner has understood marketing purpose, audience and message by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in marketing by identifying what marketing is and who it is for. They have gained awareness of consumer marketing and learnt about global marketing.
Earner has used channels and digital tools safely and effectively by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in social media marketing by using basic digital tools safely. They have gained awareness of social media and learnt about YouTube (or alternative video platforms).
Earner has planned, delivered, and reviewed a small marketing activity by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in social media campaigns by taking part in a simple marketing action. They have gained awareness of content marketing and learnt about advertising.
Earner has produced evidence of learning and progression by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in curriculum vitae (CV) writing, cover letter writing, job applications, and reflection by curating a progression-focussed portfolio. They have gained awareness of transferable skills, professionalism, and learnt about reflection, progress tracking, and interview skills.

Ascend XP

1XP!

2XP!

3XP!

Earners of this badge have completed an employer-led digital marketing challenge by identifying a simple goal, audience, and key message, and applying basic online safety and privacy rules. They used a simple digital tool with support to create or share content, took part in a supported marketing action, and described what was done and why. They identified an improvement for next time and provided evidence from at least two activities with a short reflection.

Earning Criteria:

Earner has understood the marketing purpose, audience, and message by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in traditional and digital marketing, consumer marketing, and storytelling by identifying what marketing is and who it is for. They have gained awareness of branding, brand management, and learnt about persuasive writing and copywriting.
Earner has used channels and digital tools safely and effectively by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in social media, social media marketing, (including YouTube) by using basic digital tools safely. They have gained awareness of traditional media, new media, and learnt content creation and content development.
Earner has planned, delivered, and reviewed a small marketing activity by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in social media campaigns, events, and event planning by taking part in a simple marketing action. They have gained awareness of influencing, advertising, and learnt about content marketing and content maximisation.
Earner has produced evidence of learning and progression by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in organisation, reflection, and trying again by collecting simple evidence and reflecting. They have gained awareness of interviews, personal strengths, transferable skills, and learnt about a curriculum vitae (CV).

Earners of this badge have completed an employer-led digital marketing challenge explaining how audience needs, tone of voice, and brand values shape choices, and how channels suit different goals. They identified misinformation risks and checked sources, produced a simple plan with tasks and timescales, and created a message for a chosen audience. They followed platform guidance and safe practice, delivered an activity, gathered simple feedback or results, reviewed outcomes with improvements, and built a simple portfolio with reflection and an updated progression plan.

Earning Criteria:
- Earner has understood the marketing purpose, audience, and message by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in content strategy, storytelling, and brand management by understanding audience needs and messaging. They have gained awareness of branding, consumer marketing, and learnt persuasive writing and copywriting.
- Earner has used channels and digital tools safely and effectively by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in social media marketing, email marketing, (including YouTube) by using channels appropriately. They have gained awareness of new media, traditional media, and learnt content creation and content maximisation.
- Earner has planned, delivered, and reviewed a small marketing activity by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in social media campaigns, content marketing, and event management by planning and reviewing a small campaign. They have gained awareness of global marketing, advertising, and learnt about Google Analytics and Google Ads.
- Earner has produced evidence of learning and progression by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in organising evidence, using feedback, and reflection by organising evidence and summarising learning. They have gained awareness of their progress, next steps, transferable skills, and learnt about interviews, curriculum vitae (CV), and applications.

Earners of this badge have completed an employer-led digital marketing challenge analysing how positioning and brand identity shape marketing, and evaluating message and channel options for different goals, audiences, and contexts. They applied risk management to digital decisions (consent, privacy, reputation) and justified priorities and actions using evidence. They coordinated others and communicated with stakeholders, evaluated outcomes using simple data and feedback, justified safe, ethical digital decisions, and curated a role-aligned portfolio evidencing development and next steps.

Earning Criteria:
- Earner has understood the marketing purpose, audience, and message by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in global marketing, brand management, and content strategy by analysing marketing strategy and positioning. They have gained awareness of branding, marketing, and learnt about persuasive writing and copywriting.
- Earner has used channels and digital tools safely and effectively by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in social media marketing, email marketing, and tools such as Google Analytics by analysing channel choice and digital risk. They have gained awareness of new media and traditional media and learnt about crisis management and content maximisation.
- Earner has planned, delivered, and reviewed a small marketing activity by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in social media campaigns, content marketing, and event management by coordinating and evaluating marketing activity. They have gained awareness of advertising and business to business marketing, and learnt about tools such as Google Ads and content development.
- Earner has produced evidence of learning and progression by completing an employer-led, real-world marketing challenge. They have gained and demonstrated skills in curriculum vitae (CV) writing, cover letter writing, job applications, and reflection by curating a progression-focussed portfolio. They have gained awareness of transferable skills, professionalism, and learnt about reflection, progress tracking, and interview skills.